Category: Shipping Intelligence

In the early 2000s, Pepsi made an infamous marketing misstep that’s still referenced as a cautionary tale. In an effort to localize its branding, the company translated its iconic slogan “Pepsi Brings You Back to Life” into Mandarin. Unfortunately, the...

For U.S. brands expanding into Europe, understanding and managing value-added tax (VAT) can feel like an overwhelming hurdle: navigating complex tax laws, managing exemptions, and ensuring compliance with varying VAT rates across EU countries. Failure to comply with VAT regulations...

When it comes to sustainability, France is setting a bold example with its packaging laws aimed at reducing waste, protecting the environment, and holding businesses accountable. The new packaging laws, which include stringent labeling requirements, bans on certain types of...

With Europe’s eCommerce market projected to reach $900 billion by 2028, and a significant portion of that belonging to the European Union (EU), it’s clear that the EU presents immense opportunities for U.S. brands looking to expand their reach. However,...

The European Union (EU) has set a global standard for sustainability, pushing businesses to rethink their practices in ways that protect the environment while meeting the needs of a conscientious consumer base. With several recent regulations being put into force,...

In eCommerce, fast shipping usually gets the spotlight, but what customers really want from a brand is reliability—they need to know their packages will arrive when promised, every time. While speed might impress customers, it can’t make up for delays,...

Expanding your eCommerce business into a global market is an exciting opportunity to grow your brand, tap into new revenue streams, and connect with audiences in different countries. But entering foreign markets is no small task. International business requires careful...

Real-time tracking has become a cornerstone of modern logistics, offering customers unprecedented transparency and control. But it can also result in unprecedented frustration. Say a customer uses a mobile app to follow their package’s journey, refreshing constantly to see its...

The excitement of an online order can easily turn into frustration when the delivery doesn’t arrive as expected—and worse, there’s no update from the retailer. Shipping delays are an inevitable part of doing business, especially during peak seasons or amid...

“Fast, cheap, and good: Pick two” illustrates the tough choices eCommerce businesses face when crafting a shipping strategy. Do you prioritize affordability and risk slower delivery times? Or do you aim for speed and quality but with a higher price...