Multi-Carrier Networks Drive Better Performance

Implementing a multi-carrier shipping strategy helps brands deliver faster, reduce costs, and avoid disruptions. In a new episode of FreightWaves’ What the Truck?!?, Carlos Barbosa, ePost Global’s Vice President of E-commerce Solutions, shared findings from 20 million parcel shipments. He revealed that brands using multiple carriers consistently outperform those relying on a single carrier. This demonstrates why a well-planned carrier strategy is essential for retailers and e-commerce businesses.

Why Multi-Carrier Strategies Outperform Single-Carrier Models

Barbosa explained that using multiple carriers helps brands handle seasonal peaks and unexpected disruptions.

“It’s about all of the above – speed, stability, and fewer disruptions through tough seasons like peak. A multi-carrier strategy gives shippers leverage and predictability,” he said.

Companies that adopt a multi-carrier shipping strategy gain flexibility and reduce operational risk. They can route packages efficiently, avoid delays, and maintain customer satisfaction even during strikes or labor shortages.

The Risks of Single-Carrier Dependency

Barbosa warned that relying on a single carrier leaves retailers exposed to labor disputes and pricing surges. He cited last year’s Canada Post strike as an example.

“When all your eggs are in one basket, you lose flexibility. Our clients using multiple carriers kept packages moving even through major disruptions.”

Lessons for Shippers and Retailers

To succeed, brands should evaluate their carrier strategy and diversify where possible. A multi-carrier approach not only ensures reliability but also provides leverage during peak periods and unexpected operational challenges. Companies that adopt this strategy can maintain delivery speed, control costs, and improve customer satisfaction.

Read or listen to the full conversation here.