Subscription box brands are under increasing pressure to balance standout customer experiences with the rising complexity of international shipping.
In a new Total Retail article, Barbara Rausch, Global Account Manager at ePost Global, shares practical strategies for staying competitive across borders – without sacrificing margins or brand value.
Barbara emphasizes that logistics plays a defining role in customer retention. While packaging and presentation may create the “wow” moment, it’s operational precision that builds long-term loyalty. She points to tools like rate shopping, right-sized packaging, and multi-carrier fulfillment as essential for optimizing global costs.
“Fulfillment is not just about shipping. When executed well, it transforms one-time buyers into loyal subscribers.”
Beyond cost efficiency, Barbara encourages brands to treat fulfillment as an extension of the customer experience. From customs compliance to consistent delivery timelines, each touchpoint influences trust and repeat business.
As global e-commerce accelerates, Barbara’s insight reinforces ePost Global’s commitment to helping subscription brands scale smarter – with logistics strategies designed for flexibility, transparency, and growth.
