In a new article for Parcel and Postal Technology International, Alison Layfield, Vice President of Product Development at ePost Global, emphasizes the urgent need for brands to build resilience into their parcel logistics strategy — especially as disruptions become more frequent and unpredictable.
“The question is no longer whether a disruption will occur – it’s when and where,” Layfield wrote, citing everything from labor strikes to customs shifts as mounting challenges. She warns that brands still relying on single-carrier setups or manual contingency plans are increasingly at risk. “In the most extreme cases, brands without flexibility risk losing entire segments of customers.”
Layfield urges companies to diversify their carrier networks, partner with providers who have built-in alternatives, and embrace predictive analytics and AI for smarter routing and disruption forecasting. “If there’s one thing we can predict with certainty, it’s this: the next disruption is coming. Resilience isn’t a luxury – it’s the baseline for staying in business.”
Read the full piece on Parcel and Postal Technology International here.
