In a new International Trade Magazine article, Deb Deakin, Director of Continuous Process Improvement at ePost Global, shared how brands can unlock major cost savings through smarter packaging, carrier selection, and fulfillment strategies.
Deakin explained that while tariffs and trade policy shifts often dominate the conversation, many of the biggest cost factors are within a brand’s control.
“Packaging, carrier selection, and fulfillment strategies may look like routine operational choices, but each one directly impacts your bottom line,” she said. “When those decisions are made consistently and with intention, they deliver measurable savings without sacrificing speed, quality, or sustainability.”
She also emphasized how right-sizing packaging can help offset surging freight rates and dimensional weight fees.
“Brands that rightsize their packaging can cut international shipping costs by as much as 20–30%,” Deakin noted. “It requires upfront planning and multiple box sizes, but the return is almost immediate – both in cost savings and customer satisfaction.”
The article explores how ePost Global partners with brands to balance cost, speed, and sustainability, helping them build long-term resilience in an increasingly volatile global shipping environment.
